Public Relations Functions

Press Relation
Presenting news and information about the organization in the most positive light.

Product Publicity
Sponsoring efforts to publicize spesific products.

Comporate Communication
Promoting understanding of the organization through internal and external communications.

Lobbying
Dealing with legislator and goverment officials to promote or defeat legislation and regulation.

Counseling
Advising management about public issues and company positions and image during good times and crises.

Philip Kotler, Marketing Management