Major Drivers of Information Economy

Digitalization and Connectivity
Today most appliances and systems operate with digital information, which convert text, data, sound, and images into a stream of zeros and ones that can be combined into bits and transmitted from appliance to appliance.

Dissintermediation and Reintermediation
Oly system of distribution is gradually changed by new system of distribution. The brick and mortar distribution is gradually change by online distribution.

Customization and Customerization
The new economy is supported by information businesses. Information has the advantages of being easy to differentiated, customize, personalize, and dispatch over networks at incredible speed.

Philip Kotler, Marketing Management