Define the Value Proposition
* Delivery standard
* Ordering System
* Billing Accuracy
Choose the Best Channel Design and Network Strategy to Reach Customers
* Serve the customers directly or through intermediaries?
Develop Operational Excellence in Sales Forcasting, Warehouse Management, Transportation System, and Material Management
Implement the Solution with the Best Information Systems, equipment, Policies, and Procedures.
William C. Copacino, Supply Chain Management