Needs-Based Segmentation
Group customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problems.
Segment Identification
For each needs-based segment, determine which demographics, lifestyles, and usages behaviour make the segment distint and identifiable and actionable.
Segment Attractiveness
Use the segment attractiveness such as market growth, competitive intensity, market access to determined the overall attractiveness of each segment.
Segment Profitability
Finding the lucrative niche market.
Segment Positioning
Apply the value proposition and product positioning strategy based on customers needs and characteristics.
Testing the Market Segment
Experimenting to test the market segment.
Marketing-Mix Strategy
Expand the segment positioning strategy to include the marketing-mix: product, price, promotion, place.
Robert J.Best Market-Based Management
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