The happiest of people
don't necessarily have the best
of everything, they just make the most of everything that comes
along their way.
Wednesday, July 28, 2010
Tuesday, July 27, 2010
To Learn or Not To Learn
To Learn or Not to Learn, That is the Question
Live your live in the best way.
Find the meaning of life.
Do your best.
Integrate total quality.
Shine brightly.
Be the light of the world.
Live your best life today.
Learn the lessons of life.
Social Resporsibility in the Digital Age
In the 20th century B.C. the Code of Hammurabi declared that if a house collapsed and killed its owner, the builder of the house was to be put to death. In the 20th century A.D. many builder of computer software would deny responsibily and pass the entire risk to the user.
Helen Nissenbaum
Friday, July 23, 2010
Sell Value
Sell Value, Not Price
Price produces revenue.
Philip Kotler
Price is the one element of the marketing that produces revenue; the other elements of produce costs.
A firm must set price for the first time when it develops a new product, when it introduces its regular products into a new distribution channel or geographical area, and when it enter bids on new contract work.
The company first decides where it wants to position its market offering.
Each price will lead to different level of demand and therefore have a different impact on a company's marketing objective.
Demand set a ceiling on the price the company can charge for its product.
The firm must take the competitor's costs' prices, and possible price reactions into account.
Most companies will adjust their list price and give discounts and allowances for early payment, volume purchases, and off-season buying.
Company can use several pricing techniques to stimulate early purchase.
Company can adjust the basic price to accomudate differencies in customers, products,and location.
Companies often face situations where they may need to cut or raise prices.
Developing Effective Communication
8 Ways to Develop Effective Communication
1. Identify the target audience.
2. Determined the communication objectives.
3. Design the message.
4. Select the communication channel.
5. Establish the total communication budget.
6. Decide the communication mix.
7. Measure the communication results.
8. Manage the integrated marketing communication process.
Philip Kotler, Marketing Management
1. Identify the target audience.
2. Determined the communication objectives.
3. Design the message.
4. Select the communication channel.
5. Establish the total communication budget.
6. Decide the communication mix.
7. Measure the communication results.
8. Manage the integrated marketing communication process.
Philip Kotler, Marketing Management
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