Who is the Happiest

The happiest of people 

don't necessarily have the best

of everything, they just make the most of everything that comes

along their way.

To Learn or Not To Learn

To Learn or Not to Learn, That is the Question

Live your live in the best way.

Find the meaning of life.

Do your best.

Integrate total quality.

Shine brightly.

Be the light of the world.

Live your best life today.

Learn the lessons of life.

Social Resporsibility in the Digital Age

In the 20th century B.C. the Code of Hammurabi declared that if a house collapsed and killed its owner, the builder of the house was to be put to death. In the 20th century A.D. many builder of computer software would deny responsibily and pass the entire risk to the user.

Helen Nissenbaum

Sell Value

Sell Value, Not Price

Price produces revenue.

Philip Kotler

Price is the one element of the marketing that produces revenue; the other elements of produce costs.

A firm must set price for the first time when it develops a new product, when it introduces its regular products into a new distribution channel or geographical area, and when it enter bids on new contract work.

The company first decides where it wants to position its market offering.

Each price will lead to different level of demand and therefore have a different impact on a company's marketing objective.

Demand set a ceiling on the price the company can charge for its product.

The firm must take the competitor's costs' prices, and possible price reactions into account.

Most companies will adjust their list price and give discounts and allowances for early payment, volume purchases, and off-season buying.

Company can use several pricing techniques to stimulate early purchase.

Company can adjust the basic price to accomudate differencies in customers, products,and location.

Companies often face situations where they may need to cut or raise prices.

Paranoid

Only 

the Paranoid

Survived

Andrew Grove

Developing Effective Communication

8 Ways to Develop Effective Communication

1. Identify the target audience.
2. Determined the communication objectives.
3. Design the message.
4. Select the communication channel.
5. Establish the total communication budget.
6. Decide the communication mix.
7. Measure the communication results.
8. Manage the integrated marketing communication process.

Philip Kotler, Marketing Management

Imagination

Imagination

is more important

than knowledge.

Albert Einstein

Brand Definitions

Brand is defined as: name, term, sign, symbol, design, or combination of them which are intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
American Marketing Association

The Internet

The Internet will create
new winners
and bury the laggards.

Philip Kotler

Major Drivers of Information Economy

Digitalization and Connectivity
Today most appliances and systems operate with digital information, which convert text, data, sound, and images into a stream of zeros and ones that can be combined into bits and transmitted from appliance to appliance.

Dissintermediation and Reintermediation
Oly system of distribution is gradually changed by new system of distribution. The brick and mortar distribution is gradually change by online distribution.

Customization and Customerization
The new economy is supported by information businesses. Information has the advantages of being easy to differentiated, customize, personalize, and dispatch over networks at incredible speed.

Philip Kotler, Marketing Management

Public Relations Functions

Press Relation
Presenting news and information about the organization in the most positive light.

Product Publicity
Sponsoring efforts to publicize spesific products.

Comporate Communication
Promoting understanding of the organization through internal and external communications.

Lobbying
Dealing with legislator and goverment officials to promote or defeat legislation and regulation.

Counseling
Advising management about public issues and company positions and image during good times and crises.

Philip Kotler, Marketing Management

Integrated Marketing Communication

Integrated marketing

communication is a way

of looking at the whole

marketing process from

the viewpoint of the customer.

Philip Kotler

Market Logisting Planning

Define the Value Proposition
* Delivery standard
* Ordering System
* Billing Accuracy

Choose the Best Channel Design and Network Strategy to Reach Customers
* Serve the customers directly or through intermediaries?

Develop Operational Excellence in Sales Forcasting, Warehouse Management, Transportation System, and Material Management

Implement the Solution with the Best Information Systems, equipment, Policies, and Procedures.

William C. Copacino, Supply Chain Management

Market Segmentation Process

Needs-Based Segmentation
Group customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problems.

Segment Identification
For each needs-based segment, determine which demographics, lifestyles, and usages behaviour make the segment distint and identifiable and actionable.

Segment Attractiveness
Use the segment attractiveness such as market growth, competitive intensity, market access to determined the overall attractiveness of each segment.

Segment Profitability
Finding the lucrative niche market.

Segment Positioning
Apply the value proposition and product positioning strategy based on customers needs and characteristics.

Testing the Market Segment
Experimenting to test the market segment.

Marketing-Mix Strategy
Expand the segment positioning strategy to include the marketing-mix: product, price, promotion, place.

Robert J.Best Market-Based Management

Strategic Segmentation

Useful Segmentation must:

Measurable	The size, purchasing power, and characteristic of the segment must be measurable.
Substantial	The segment are large enough and profitable enough to serve.
Accessible	The segment can be effectively reached and served.
Differentiable	The segment are conceptually distinguisable and respond effectively to different marketing-mix elements and programs.
Actionable	Effective programs can be formulated for attracting and serving segments

Philip Kotler, Marketing Management Guru

Competitive Equilibrium in Marketing

If competitors are nearly identical and make their living in the same way, then their competitive equilibrium is unstable.

If a single major factor is the critical factor, then the competitive equilibrium is unstable.

If multiple factors may be critical factors, then it is possible for each competitior to have some advantage and be differentially attractive to some customers. The more factors that may provide an advantage, the more competitors who can coexist. Competitor all have their segment, defined by the preference fro the factor trade-offs they offer.

The fewer the number of critical competitive variables, the fewer the number of competitiors.

Philip Kotler

Inside-Out Approach

The Lord works from the inside out.
The world works from the ouside in.
The world would take people out of the slums.
Christ takes the slums out of people, and then 
they take themselves out of the slums.
The world would mold men by changing their environment.
Christ changes men, who then change their environment.
The world would shape human behaviour,
but Christ can change human nature.

Ezra Taft Benson

Information in the Modern Age

Information is the oxygen of the modern age.

It seeps through the walls toopped by barbed wire.

It wafts accross the electrified borders.

Ronald Reagan

40th President of the United States

Be Proactive in Decision Making

I know of no more encouraging fact

that the unquestionable ability of man

to elevate his life by conscious endeavor.

Henry David Thoreau

Look at the weakness of others with compassion, not accusation.

It's not what they're doing or should be doing that's the issue.

The issue is your own chosen response to the situation

and what you should be doing.

Stephen R. Covey